The Wild Side of Marketing – Lowry Park Zoo
Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can learn how to apply Lowry Park’s strategies...
View ArticleWill Artificial Intelligence Replace Your Marketing Job?
By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers....
View ArticleDo You Know Your Customers? Leveraging Consumer Insights for Better Customer...
In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help...
View ArticleClearwater Marine Hospital Saves Dolphin: Dolphin Saves Clearwater Marine...
https://www.youtube.com/watch?v=eSIJZfcSTv4 The post Clearwater Marine Hospital Saves Dolphin: Dolphin Saves Clearwater Marine Hospital appeared first on Tampa Bay AMA.
View ArticleEmail Marketing – Myths, Fantasies & Facts
There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I thought I’d dispel...
View ArticleMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the...
View Article5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment
Blogging- a term that had been lightly used to describe a hobby in the past, has now become a legitimate, monetized business. Increasing user-friendly blogging sites and a digitally obsessed culture...
View ArticleAMA Tampa Bay “Marketer of the Year” Event
For third consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year Awards. The MOY Awards aim to recognize and celebrate marketers within the Tampa Bay...
View ArticleInterview Attire: Have the Dress Code Rules Changed?
Once upon a time, landing a job interview meant picking out your best suit – or running to the store to purchase a brand new one. In the past, there was no straying from this traditional look or one...
View ArticleHow To Effectively Reach Millennials
Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives marketers a harder time: millennials. It’s no secret that...
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